YOUR ALLY.
ALLY Communications was founded in 2012 in Florence, AL by Joel Peeples. Joel has provided IT and telecommunication solutions to over 2,000 businesses in North Alabama. After ten years of selling solutions for Comcast, he knew there was an opportunity to provide something more, something unique, something helpful to his community. ALLY’s core mission is in its name. Our core mission is to become a partner with our clients. While we do have over 100 vendor partnerships with companies like Microsoft, AT&T, Comcast, and Verizon, we are independent and our only alliance is to our clients. We don’t sell based on quotas, corporate initiatives, or even profit per solution. We provide the best solution and the best price, plain and simple.
ALLY Communications goes beyond selling phone services, Internet services, and IT services. We work as an extension of our clients’ businesses to help them see the big picture and help them make decisions that strategically support their business goals today and in the future. We aim to save our clients’ money, spare them aggravation, solve their problems, prevent as many problems as we can, and look out for their interests.
FRIENDLY, CUSTOMER-CENTERED SERVICE
MAKE US PART OF YOUR BUSINESS, AND YOU CAN BE PART OF OUR FAMILY!
OUR VALUES.
OUR TEAM.
Joel Peeples, Founder & Owner
Joel Peeples has over 20 years of experience in the telecommunications and IT industry. Joel’s industry experience started in the cellular industry and he then spent nearly 10 years working as Comcast’s Business Account Executive for the Shoals area. Joel was one of the very first commercial development executives who Comcast hired to develop their business division. His managed almost every aspect of business services in North Alabama and reported to the division VP. He was always a top performer nationwide and earned the President’s Club Award with Comcast Business Services in 2009. In time, his role transitioned into that of a sales rep. He knew businesses needed more than just a sales rep who would give them a toll-free number to a call center when they had a problem. Businesses need an unbiased expert advocate who can help them select and implement the best possible Internet and communication solutions. This drove him to found Ally Communications in 2012. Joel is married to Patricia Peeples and has two amazing daughters. Working with Comcast, AT&T, and others have spurred an interest in mixing alcohol with coffee. Ask him for his favorite recipes!
Chris Whitten, Operations Manager
Chris has lived in Florence for the last 20 years after graduating from UNA. His wife, Tosha-Paige, and he have 3 children. Chris has worked in hospitality operations management for the last 10 years and is currently working on a Juris Doctorate at Birmingham School of Law. In his limited free time, Chris enjoys golf, tennis, and the outdoors. He used to be a triathlete, but his kids have made him lazy!
Kristine Robinson, Finance & Systems Manager
Kristine Robinson has 20+ years of IT experience, 10+ years of programming experience and 3+ years in the telecommunications industry. She has worked & lived in North Alabama all of her life and lived in Florence since 2005. Kristine joined Ally Communications in 2016. Kristine hates finances but loves systems, so it’s kind of a wash. Kristine teaches a monthly class on how to hide your skills so that you don’t get stuck doing things you don’t like. It’s a great class. Sadly, she doesn’t like teaching classes…
Dan Howard, IT Network Specialist
Dan brings 13 years of IT and Telecom support experience through various roles in the IT field – most recently as Telecom Technician/Desktop Support Technician for LifePoint Health at North Alabama Medical Center and Shoals Hospital. He was born and raised in the Florence area, and has lived and worked in the DFW area prior to taking an on-site support position that brought him back to Florence in 2011. Dan joined the team in 2019. Dan grew a beard at age 5.
Isabel Müller, Finance and Administrative Assistant
Isabel joined our team in 2025.
Caitlin Waits, IT Support Specialist
Caitlin Waits joined our team in 2022. Caitlin was born and raised in Alabama and currently lives in Florence. Outside of the office, she enjoys a good story and is a big supporter of the local music scene in the Shoals, but also enjoys larger venue concerts. With two cats of her own, Sadie and Penny, and a frequent volunteer of Lauderdale County Animal Shelter’s “Doggy Day Out” program, it’s safe to say she loves spending time with animals as well. With the TVA Trails and Natchez Trace close by, Caitlin also enjoys spending time in the beautiful outdoors of Alabama.
Caitlin Waits has earned the Google IT Support Certification, soon to be certified in CompTIA A+ and N+; over five years of experience in customer service, and a background in Sociology at UNA, Caitlin brings a genuine desire to help our customers with anything they need in the role of technical support.